More than just business—a family-driven approach that ensures care, trust, and excellence.
Meet Bright
With over 35 years of experience in the commodities industry, Bright brings a wealth of knowledge and expertise to Bright and Associates. He began his career in sales, working with leading pharmaceutical companies like Roche and Sandoz. A true entrepreneur at heart, Bright has successfully ventured into multiple industries, including running his own cashew processing business in India. His deep understanding of global markets, combined with his hands-on experience, makes him a trusted partner for businesses looking to expand and thrive
Meet Smitha
With a Master of Science in Botany and a keen eye for detail, Smitha has been an integral part of Bright and Associates since its inception. Working alongside Bright, she has played a crucial role in overseeing shipment follow-ups and managing day-to-day operations, ensuring that everything runs smoothly.
More than just the backbone of logistics, Smitha is the energy and light of the company. Her dedication, warmth, and problem-solving mindset make her a driving force behind the team’s success. Whether coordinating with global partners or ensuring seamless execution, Smitha’s presence keeps the business moving forward with efficiency and heart.
Meet Arvind
Arvind brings a fresh perspective to Bright and Associates as part of the second generation stepping into the family business. With a Master’s in Computer Science from the University of Southern California, he has spent years honing his skills at some of the world’s top tech companies, including Microsoft, Amazon, and Google.
In 2024, Arvind joined the company, eager to integrate his technology expertise into the commodities industry. With a vision for innovation and efficiency, he aims to modernize operations, optimize logistics, and leverage data-driven insights to drive the business forward. His blend of tech knowledge and deep-rooted family values makes him a key player in shaping the future of Bright and Associates.
Based in Sunnyvale, California, he plays a vital role in maintaining close relationships with businesses and partners across the region, ensuring seamless communication and stronger global connections.
Meet Aiswarya
Aiswarya began her career in the tech industry, working as a software engineer at leading companies such as TCS, KPMG, and Qualcomm. With a strong background in technology and problem-solving, she has developed a keen analytical mindset and a deep understanding of global business operations.
Now, as part of the family business, Aiswarya brings her expertise in technology, strategy, and efficiency to Bright and Associates. Her ability to adapt and innovate allows her to streamline operations, improve workflows, and explore new opportunities in the ever-evolving commodities industry.
Beyond her professional skills, Aiswarya is known for her dedication, creativity, and ability to bring fresh perspectives to the table. As the company looks toward the future, she is committed to helping Bright and Associates grow while staying true to its core values of trust and excellence.